Phard's license
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The birth
PHARD was born in 1986 from a happy intuition of a creative and productive mix.1990s
The 90s consecrated the brand as the protagonist of the wardrobes of the generation of teenagers of the time. PHARD wore the sense of rebellion and carefree typical of those years.Today
Today, the brand is experiencing a renaissance. It does not forget its history, but reinvents it in a new, wearable light!Phard Official Collection
Spring / Summer 2022
