If you are intending to sell your brand, Brand Oasi with its portal has created a professional and confidential tool, strategically positioned on search engines, to match the demand and the offer relating to the sale of brands. Using a digital showcase, the prospective buyer can discover the brand with the best synergy for their products, thus paving the way for the actual negotiation for the purchase of the brand.
Acquiring ownership of a brand means having foresight, but above all it means having the possibility and responsibility to develop the brand image to make it more attractive and increase its value on the market.
Strategies parallel to the core business
The strength of a brand, even before being determined by social consensus, derives above all from the registration document in which the authorized product classes are listed in detail. For those classes or more specifically for those products that are not contemplated in the core business of one's company, it is a good strategy to amortize part of the costs, or even go into the black, by starting up parallel to one's own corporate production a licensing plan.
A parallel production external to the company, regulated by a licensing agreement, in addition to reaching new markets in unknown sectors and increasing the prestige and reputation of the brand, also allows for significant income to be terms of royalty. Brand Oasi's many years of experience and professionalism are the cornerstone for every important commercial negotiation.
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Brand evaluation
Whether you want to sell a brand or start a licensing project, it is of fundamental importance to attribute the right value to the brand in order to be able to translate it into an advantageous contract for both parties. where seller and buyer can find their rights and duties clearly defined.
All brands, from the largest to the smallest emerging, can be evaluated by carefully weighing different aspects including: annual profitability, the cost incurred over the years to achieve current characteristics (for example advertising costs) and the analysis of the brand compared to the competition.
Identifying the conditions suitable for the sale, or deciding to improve the brand reputation before the sale, may seem like a difficult task, that's why relying on the right professional can guarantee a saving of time and resources, allowing the achievement of the set goal.