Sweet Years's license
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A story spanning almost 20 years
THE BIRTH
Sweet Years makes its first appearance in 2003: after scoring yet another, spectacular,
goal, the Bomber raises his team shirt and an unusual red heart appears.
Sweet Years is born. The immediate surprise is followed by the curiosity of millions of fans and spectators.
THE IDEA
The logo of the heart is from the idea of the two football legends, Bobo Vieri and Paolo Maldini, who still follow Sweet Years with passion today
DEVELOPMENT
After the consolidation of the clothing collections? man, woman and child ? the company has signed important licenses in various product sectors for the production and marketing of accessories including perfumes, jewellery, handbags, footwear, hosiery, eyewear, beachwear, and underwear.
IN THE WORLD
Since 2009, the brand has been expanding on an international scale with Japan as the leader: the products Sweet Years are sold in over 200 points of sale between boutiques and department stores and the brand sporty SY32by Sweetyears boasts several flagship stores and shop-in-shops.
Some Sweet Years branded products
Fashion Appareal
